The Business Criterion

The Business Criterion was established in Singapore in the early part of 2010 by Petros N. Zenieris with the aspiration to provide a range of management & marketing consulting & training services to Entrepreneurs & SMEs (Small & Medium-size Enterprises) primarily in Singapore and subsequently in the S. E. Asian Region.

Furthermore, owing to a wealth of accumulated experience & expertise earned from over 18 years service with MNCs in West Africa (namely Nigeria & Ghana), The Business Criterion is equally pleased to provide any required assistance and support to companies seeking to expand their businesses in the African Region.


“Your practical knowledge is useful for us”.

“Very informative and engaging seminar. This was very useful and I feel I have been equipped with actionable steps and tools. I will surely contact Petros for help, advice and suggestions”.

“For me, this seminar has given me a clear understanding and solutions to my present problems and upcoming issues”.

“Petros is friendly and has wide knowledge of what he is presenting. He is available to assist even outside the training agenda”.

Consulting Services

We prefer to function as an extension of our client’s management team. We provide any required assistance in identifying their opportunities...

Training Services

The Business Criterion has developed a number of well-designed seminars, which supported with case studies and other relevant...